As Chief Marketing Officer for enVista, J.J. Barnes is responsible for overseeing the development of enVista’s brands and for driving brand awareness and lead generation for the firm and its expansive solutions portfolio. In her role, J.J. leads all integrated marketing communications initiatives, spanning: inbound marketing programs, solution marketing, digital marketing, advertising, PR and analyst relations, partner marketing, social media, events and trade shows, and inside sales and business development initiatives.
Prior to enVista, J.J. served in several leadership roles, including Corporate Communications Director at RedPrairie (now JDA). She received a Bachelor’s degree from the University of Wisconsin-Madison and began her career at Edelman Public Relations Worldwide. She brings more than 20 years of marketing and PR experience for global, high-growth tech companies and more than 15 years of marketing experience in the supply chain and retail technology space.