SoulCycle Selects enVista to Support Rapid Growth, Customer Satisfaction Through Omni-Channel Solutions

Leading indoor cycling brand selects enVista to streamline order management, improve customer experience across expanding network


enVista, a leading global software solutions and consulting services firm enabling both physical and digital commerce, announces today that SoulCycle, a New York City-based lifestyle brand, has selected enVista’s omni-channel software solutions to enable SoulCycle’s digital transformation strategy and initiatives.

SoulCycle will leverage numerous solutions within enVista’s Unified Commerce Cloud Platform, including: Order Management System (OMS), Product Information Management (PIM), Point of Sale (POS) and Electronic Data Interchange (EDI) to optimize order orchestration, inventory visibility, trading partner management and the customer experience.

enVista’s solutions deliver a single view of the customer, enabling a consistent, optimal brand experience. The platform will also provide seamless and rapid integration to all existing systems, reducing time to value and cost of ownership.

Michael Urcinoli, Vice President of Information Technology with SoulCycle, said, “As indoor cycling fitness continues to gain popularity, SoulCycle is on the cutting-edge of industry growth and customer experience. We’re excited to expand our business and increase our services through enVista’s functional, customer-friendly technology and omni-channel strategy.”

Ken Mullen, Managing Partner with enVista, said, “Any company selling items online and through any other channel is by definition an ‘omni’ merchant, and today’s consumers expect a convenient, consistent, seamless experience across channels.”

Mullen added, “We’re excited to partner with SoulCycle, enabling technology to not only meet the mounting expectations of today’s fitness consumer, but to exceed them.”

To learn more about enVista’s Unified Commerce Platform, visit


About SoulCycle:

SoulCycle is the leading lifestyle brand that redefines health and happiness through unique mind-body-soul experiences. It was founded on a few simple ideas: That fitness could be a physical, musical and inspirational experience, and one that you look forward to. With transformative class offerings, strong community, talented instructors, and unparalleled hospitality, SoulCycle serves an important purpose: move people to move the world.

SoulCycle transformed boutique fitness with the launch of its signature indoor cycling class in New York City in 2006, and has since continued to innovate and grow for its community. There are currently more than 90 studios across North America, with plans for the first international location to open in London in 2019. In addition to offering a one-of-a-kind fitness experience, studios are popular retail destinations, and the brand recently launched its first proprietary apparel collection, SOUL by SoulCycle. In 2018, SoulCycle introduced a media division that transcends studio walls and brings the SoulCycle experience to a global audience through music, digital programming and experiential events.