enVista to Share Industry Expertise During Master Class Workshop at Operations Summit 2019

Presenters will address refining and improving the omni-channel model to manage rising customer expectations

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enVista, a leading global software solutions and consulting firm, today announces it will share retail industry insights during a Master Class Workshop at Operations Summit 2019 on Tuesday, April 9, in Columbus, Ohio form 1-5 p.m. EST. enVista’s Gene Bornac and Mike Starkey, Google’s Megan Diehl, FedEx’s Deanna Kaufman, Best Buy’s Greg Mack, Abercrombie & Fitch’s Jason Seemann, American Freight and Mattress’ Scott Vance, Saddle Creek Logistics’ Steve Congro and Ascent Enterprise Solutions’ Jason Stratton will lead the Refining and Improving the Omnichannel Model to Manage Rising Customer Expectations workshop panel discussions.

The workshop will bring together industry experts and retail professionals who are successfully tackling key aspects of the omni-channel operating model, as well as those operations that are less mature. Attendees should come prepared to engage and take notes during this interactive, deep-dive learning experience with solid takeaways for their action plans.

The Refining and Improving the Omnichannel Model to Manage Rising Customer Expectations workshop includes the following discussions:

  • Customer Journey
    • Speakers: Megan Diehl, Merchant Operations Manager, Google; Deanna Kaufman, Manager, Solutions, FedEx
    • Moderator: Mike Starkey, Vice President, IT Strategy, enVista
    • Description: In order to deliver a consistent, customer-centric enterprise brand experience, retailers must map the customer journey. In this session, learn how to identify paths to purchase and customer engagement opportunities; training and change management across store associates; current experience vs. ideal experience; identify process and technology gaps along the way; create one brand experience throughout – store associates, in-store, chat/customer service, digital/online, etc.
  • IT Strategy and Roadmap
    • Speakers: Jason Stratton, Partner, Ascent Enterprise Solutions; Scott Vance, Director of Technology, American Freight and Mattress; Steve Congro, Director, Omni-Channel Fulfillment Technology, Saddle Creek Logistics Services; Deanna Kaufman, Manager, Solutions, FedEx
    • Moderator: Mike Starkey, Vice President, IT Strategy, enVista
    • Description: Customer expectations and omni-channel retail have rapidly evolved. Has your technology stack kept pace? In this session determine the optimal IT roadmap to meet the demands of omni-channel retail today and into the future.
    • Developing a sound IT roadmap that can take your company into the future
    • Prioritizing what to tackle now versus down the line
    • Avoiding a costly rip and replace strategy
    • How to take integration approach for the lowest total cost of ownership
    • Understand the benefits of omni-channel solutions on a common platform and data model
  • In-Store Experience
    • Speakers: Gene Bornac, Senior Vice President, Retail, enVista; Scott Vance, Director of Technology, American Freight and Mattress; Jason Seemann, Senior Manager Omni and Order Management, Abercrombie & Fitch; Greg Mack, Senior Director Supply Chain, Best Buy; Jason Stratton, Partner, Ascent Enterprise Solutions
    • Moderator: Mike Starkey, Vice President, IT Strategy, enVista
    • Description: How to leverage digital in-store to enhance the customer experience. Retailers are increasingly investing in digital display. However, to be most effective a strategy is required to enhance the customer experience (e.g., convenience, transactions at the point of display, personalization). Provide customers a start anywhere, finish anywhere experience to increase in-store traffic and conversions.
  • Omni-Channel Fulfillment
    • Speakers: Deanna Kaufman, Manager, Solutions, FedEx; Jason Seemann, Senior Manager Omni Channel and Order Management, Abercrombie & Fitch; Megan Diehl, Merchant Operations Manager, Google; Steve Congro, Director, Omni-Channel Fulfillment Technology, Saddle Creek Logistics Services; Greg Mack, Senior Director Supply Chain, Best Buy
    • Moderator: Mike Starkey, Vice President, IT Strategy, enVista
    • Description: The number of customers ordering from multiple channels increased by 45 percent in the last 12 months (PRG). Does your organization provide omni-channel fulfillment in a way that is seamless to the customer? Does your organization make or lose money each time a ship from store order is fulfilled? Learn the tactical best practices for implementing and operating or improving what you have in place: ship from/to store, BOPIS, ROPIS, vendor drop ship and omni-channel returns. Discover how forecasting, profitability strategy, automation, allocation rules, internal collaboration and the right technology are all critical in offering customers endless aisle and the fulfillment options they expect.
  • enVista will also exhibit at the Operations Summit in booth 517. For more information about enVista at the show, visit www.web.envistacorp.com/ecommerce-operations-summit-2019

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