enVista Announces Retail and Supply Chain Expert, Deanna Kaufman’s, Promotion to Vice President of Sales

After just a few short months at enVista, Kaufman makes the crucial move from strategic account manager to vice president of sales to foster end-to-end supply chain and retail strategy


enVista, a global software and consulting services firm, optimizing and transforming physical and digital commerce, announces the promotion of Deanna Kaufman, 21-year omnichannel retail, supply chain and logistics expert. Kaufman began her tenure with enVista in March of 2020 as a client success leader and is transitioning roles as part of enVista’s ongoing initiative to remain customer-obsessed and market-centric

Kaufman is a seasoned leader with significant experience consulting, designing and selling supply chain and e-commerce solutions to commercial entities, focused on e-commerce top 500 retailers. Kaufman’s areas of expertise include global business strategy, supply chain and logistics and e-commerce. Kaufman also serves as Chairman of the National Retail Federation’s (NRF’s) Associate Members.

In her new role, Kaufman will continue to manage client success, while also leading the sales team in customer acquisition, account management and expansion into the enterprise and mid-market sectors. Kaufman will oversee several areas of enVista’s core service offerings, including supply chain strategy, distribution center and network optimization, specialized retail strategy, sales and operations planning and program and transformation management.

Kaufman says, “enVista is a dynamic, customer-obsessed organization that can partner uniquely with any company to meet its supply chain and commerce objectives. I am privileged to lead a team of highly talented supply chain sales professionals, many of whom have deep expertise in delivering enVista services to customers and, as such, are trusted advisors to our clients.”

enVista CEO, Jim Barnes, adds, “The market has shifted significantly in 2020. In keeping pace with these external changes, we are pivoting internally in order to better meet the needs of our current and future clients. Deanna’s expertise is deeply valued, and we are thrilled that she will be heading up critical areas, including strategy, DC and transportation optimization, supply chain execution and automation.”

Visit our website to learn more about enVista.