enVista Announces Appointment of FedEx Veteran, Retail and Supply Chain Expert Deanna Kaufman as Client Success Leader

Kaufman’s 21 years of omnichannel retail, supply chain, logistics and pandemic planning experience will enable enVista clients to benefit from an ongoing strategic consulting partnership to take their operations and results to the next level


enVista, a global software and consulting services firm, optimizing and transforming physical and digital commerce, announces the addition of Deanna Kaufman as strategic account manager and client partner. An expert in all things e-commerce and omnichannel, Deanna joins enVista poised to create more value for clients and foster new industry relationships.

Kaufman is a seasoned leader with significant experience consulting, designing and selling supply chain and e-commerce solutions to commercial entities, focused on e-commerce top 500 retailers. Kaufman’s areas of expertise include global business strategy, supply chain and logistics and e-commerce. Kaufman also serves as Vice-Chairman of the National Retail Federation’s (NRF’s) Associate Members.

Prior to enVista, Kaufman worked with FedEx for 21 years, during which time she successfully developed and implemented its global corporate pandemic personal protective equipment plan during the H1N1 outbreak in 2009. Amid complex and unprecedented industry disruptions due to the spread of COVID-19 throughout the globe, Kaufman enters enVista at an opportune time, well positioned to be an asset with her expertise and leadership in preparing supply chains for pandemics.

enVista CEO, Jim Barnes, said, “We are thrilled to have Deanna onboard. She will be a phenomenal asset to our team and our clients alike. Our clients will absolutely benefit from Deanna’s wealth of supply chain and omni-channel commerce experience, as well as her highly consultative approach and passion for helping organizations realize new levels of value and results. At a time when our clients are facing grave supply chain and logistics uncertainties, Deanna’s extensive knowledge and excellent leadership capabilities will further equip our clients to come out responsive and resilient on the other side.”

Kaufman added, “I am very excited to join enVista in a role where I will become a trusted advisor to clients and become an extension of their teams. As someone who has spoken alongside enVista leaders at industry conferences and enVista’s annual FUEL conference, I have long admired and respected enVista’s vision, thought leadership, client-centric approach and culture. enVista brings exceptionally deep domain expertise and end-to-end supply chain and commerce solutions. I am confident my expertise will enable our clients to realize additional value and results from their strategic partnership with enVista.”

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