71% of Retailers Plan to Offer a Shared Cart Across Channels within Two Years, According to Recent Study

A Unified Commerce Platform is the Key to Enabling a Seamless Customer Experience Across Channels


enVista, a leading global software solutions and consulting firm enabling both physical and digital commerce, announces that customers want a personalized and consistent experience across channels, and retailers aim to deliver on that promise.

The customer shopping journey has become nonlinear as consumers often bounce between physical and digital channels numerous times before making their final purchase decision. As consumers navigate a cross-channel shopping experience, they want the experience to be seamless and frictionless. In fact, according to a BRP Consumer Study, 86% of consumers are interested in a personalized and consistent experience across all shopping channels.

Retailers are laser focused on addressing consumers’ omni-channel expectations. According to the 2019 Unified Commerce Survey, making the cross-channel experience seamless is a top priority for retailers, as 71% indicate that within two years, they plan to offer a shared cart across channels to enable start anywhere, finish anywhere capabilities. Unfortunately, adding the capability for a shared cart across channels is easier said than done, as only 28% of retailers indicate that they have this capability today, and 82% of those retailers indicate that the process needs improvement.

“As retailers scramble to offer the omni-channel capabilities that are becoming expected by consumers, many have resorted to integrating disparate systems together and often rely on manual processes, which result in capabilities that aren’t seamless or in real-time,” said Jim Barnes, CEO at enVista. “The best solution to this omni-channel challenge is a unified commerce platform that provides a single version of the truth across all channels to enable transparency and real-time visibility to inventory, product and customer information.”

Many retailers realize that they need a unified commerce platform. In fact, according to the 2019 Unified Commerce Survey, “the industry has wholeheartedly embraced the concept of unified commerce with 86% of retailers indicating they have or plan to implement a unified commerce platform by mid-2021.”

While the thought of implementing a unified commerce platform can be very daunting, it doesn’t need to be. enVista has helped many retailers implement a unified commerce platform in weeks or months, versus years.

enVista’s highly scalable Unified Commerce Platform consists of omni-channel solutions uniquely and strategically built from the ground up as microservices architecture on a common data model and multi-enterprise integration framework to enable rapid integration, a single enterprise version of the truth, and a consistent, stellar enterprise brand experience for the customer.

The platform includes: omni-channel order management system (OMS); point of sale/mobile point of sale (POS/mPOS); digital commerce; product information management (PIM); buy online/pick up in Store (BOPIS); ship from store; vendor drop ship and EDI/managed file transfer.

Learn more about enVista’s retail and supply chain solutions at www.envistacorp.com.