Traditionally segmented supply chains, where channel-specific buyers control vendor orders and DCs control channel-specific fulfillment, are a thing of the past. Itís no longer the retailerís world, itís the customerís world, and that reality reaches deep into the recesses of the supply chain.
Many customers demand orders from many stores, sites, or DCs, which are supplied by many vendors in many different places shipping to many points of fulfillment. Because customer demand is both the starting point and the most variable point in the supply chain, omni-channel fulfillment requires a new degree of flexibility. At every stop a product makes in the supply chain, it must be readily reallocated for fulfillment.
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